Xero Ltd is an online software
company that specializes in accounting for small business. It listed
almost 2 years ago to raise NZ$15 million to enable the company to grow
and raised a further NZ$29 million in 2009.
It has thus far reached just over 17000 customers but has yet to
manage to push into profit.
Management say break even could be in 2011.
The company has products that seem to find favour with the
customers it does have and
users
of Xero
are enthusiastic to the point of idolization of their products.
To those outside the software business or indeed the company,
Xero seems
like a hard business to understand. What does it do? who runs it, will
it ever make money?
I certainly don't understand the business and growing income and
customers without making a profit is foreign to most investors.
With this in mind I thought it might be a good idea to go right
to the horses mouth and fire some questions to
Xero founder
and CEO Rod
Drury.
Most questions are from me but
some
have been submitted by Share Investor readers.
Read the interview @ Share Investor Blogc Share Investor 2010